Market Development Manager (MDU) Job at United Communications, Franklin, TN

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  • United Communications
  • Franklin, TN

Job Description

Job Description

Job Description

Salary:

ITS NOT GOING OUT OF OUR WAY; IT IS OUR WAY!
At United Communications, we seek excellence in everything we do. We make it our mission to think ahead, make it easy, and make it personal. Every time.Weve had the home team advantage for over 75 years, and were proud to serve the communities where we live, work, and play.


Join the Home Team

  • Award-Winning Culture: 2023 & 2024 Best Places to Work
  • 4.7 Google Star Rating
  • Competitive Compensation and Benefits
  • Family-Oriented Culture, PTO, and Paid Holidays
  • 401k + Match, HSA, and more!

WHAT WERE OFFERING
The Market Development Manager MDU (Brownfield Communities) is responsible for leading sales and relationship efforts in established multi-dwelling unit (MDU) propertiesbuildings that are already constructed, whether or not they are currently served by United. The primary focus is driving growth and penetration in these built communities, securing bulk contracts, marketing rights, and resident adoption of fiber services.


While the emphasis is on existing MDUs, this role may also pursue new construction opportunities that stem from relationships they've cultivated, provided those opportunities do not overlap with the responsibilities of other Market Development Managers.

This position blends strategic relationship-building with on-the-ground execution, leveraging local trust, property engagement, and community visibility to expand Uniteds footprint.


ESSENTIAL DUTIES AND RESPONSIBILITIES
Duties include the following, but other duties may be assigned as required.

  • Develop and manage a targeted outreach plan focused on increasing sales and agreements in existing MDUs across Uniteds service area.
  • Identify and engage key decision-makers (e.g., property managers, HOA boards, ownership groups) in established communities.
  • Secure marketing agreements, right-of-entry, and bulk contracts to support growth in fiber adoption and resident penetration.
  • Build trust within MDU communities by representing United at HOA meetings, resident events, and neighborhood functions.
  • Collaborate cross-functionally with engineering, construction, marketing, and customer operations teams to support the delivery of service, particularly in unserved or underpenetrated properties.
  • Provide field-level insights on competition, pricing, and resident needs to inform strategic adjustments.
  • Maintain accurate records of property activity, pipeline status, and contract progress in CRM platforms.

SUCCESS METRICS (First 612 Months)

  • Identify and prioritize 100 established MDUs for outreach and engagement.
  • Conduct 50+ in-person meetings with property decision-makers.
  • Host or participate in 20 resident or HOA-sponsored events.
  • Secure 10 or more new marketing rights or bulk agreements.
  • Accurately track progress and activity in CRM and report regularly to leadership.


WHAT YOU BRING

  • Bachelors degree or equivalent experience in business, communications, or sales.
  • 35 years of experience in field sales, account management, or MDU-focused rolestelecom or property management background preferred.
  • Strong relationship-building and consultative selling skills.
  • Excellent communication, presentation, and negotiation capabilities.
  • Ability to manage a wide territory with strong time management and independent initiative.
  • Proficiency in Microsoft Office Suite and CRM tools (Salesforce or similar preferred).
  • Comfortable leading in-person meetings with property stakeholders, board members, and resident groups.


WHO WE ARE
United launched high-quality telephone service for our rural Middle Tennessee communities in 1947 and has evolved to be an innovative internet service provider for consumers and businesses. Boasting the fastest internet speeds in the region, as recognized by Broadband Now, United also delivers a personalized user experience with local customer service, ranking as one of the industrys best in customer satisfaction. United offers the latest technology in fiber optic, fixed wireless, and DSL internet, and it was one of the first companies in Tennessee to introduce a fiber-to-the-home product to residential customers. United has partnered with Middle Tennessee Electric Membership Corporation to extend broadband to more residents and businesses in under-connected areas.

UNITED COMMUNICATION'S CORE VALUES:
We enrich our communities and the lives of our neighbors through reliable connections and passionate service.

  • Safety we assure the safety of everything we do.
  • Service we are responsive, informed, and easy to do business with.
  • United we communicate and collaborate.
  • Integrity we keep our promises and do the right thing even when no one is watching.
  • Driven we serve to win customers.

Job Tags

Holiday work, Contract work, Local area,

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